Like most Franklin schemes, Prima Plus also, to a large extent, follows the process of identifying companies which largely excel on three parameters -impeccable and encouraging past performance (return ratios), future plans in place, and ability to generate sustained wealth in a competitive market. These three parameters form the bedrock of investments for the fund managers.

Fund managers Anand Radhakrishnan and R Janakiraman hardly deviate from these three core investment parameters and pick stocks by employing bottom-up approach. These strategies have paid off and its success can be measured in the long admirable performance of the scheme with respect to its benchmark Nifty 500. A large part of the scheme's portfolio is dedicated to large-sized companies (70%), while the remaining portfolio of the scheme is spread across mid-sized and small-sized companies.

In the past six months, the scheme's fund managers have invested in companies which are essentially value themes, such as Apollo Tyres, Aditya Birla Fashion and Retail, Exide Industries and Cadila Healthcare.