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 The launch of ICICI Prudential Value Fund - Series 2 (A 3 years close ended equity fund) which will run from 18th to 29th Nov 2013.

There are some strong fundamental reasons for the back-to-back launch of Series 2, which are listed below:

• Domestic investors continue to remain under-invested in Equities

  In Rs. Crores	Change	2013	2007
  Bank Deposits	44,47,787	73,05,820	28,58,033
  MF Equity AUM	- 612	1,78,280	1,77,668

• In addition, Domestic Institutional Investors (incl. MF and Insurance) have sold equities of ~Rs.12,400 crores (MF ~Rs.4,000) in Oct '13. This also shows that domestic investor have not participated in the recent market run-up

• Divergence of Large vs Mid/Small cap, Defensive vs Cyclical and Top 20 vs Rest of the market continues to offer returns potential

- Some contraction in the divergence has started to take place
-FMCG sector off July'13 high; Large Cap IT and Pharma may follow suit

• With Fed tapering deferred and India's CAD position stabilizing, shocks due to external factors is expected to stay at bay

• Waiting and launching after Series 1 has performed, would mean giving away some upside

• Value Opportunities in the market is not restricted to limited number of stocks. There are plenty of prospects available in the current market which can be captured in the new offering.

As an opportunity to for those who missed the previous opportunity we are launching ICICI Prudential Value Fund - Series 2

Happy Investing!!

We can help. Call 0 94 8300 8300 (India)

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You can write back to us at PrajnaCapital [at] Gmail [dot] Com

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