In his easy to understand & brilliant book F-Wall Street by Joel Ponzio, he advocates this very basic list of Ten intelligent investing commandments:

1. Never Invest in anything you do not understand
2. Price follows value over the long term
3. Price volatility does not imply any additional or reduced risk; the risk is in the price you pay & your evaluation of the opportunity
4. The stock market is a place to buy & sell businesses, regardless of the myriad of other (or faster) ways to make or lose money in stocks
5. There is no tomorrow, only "five years from now"
6. Earnings are for the Income tax department & accountants; business owners & silent partners rely on Cash
7. A great business is one that will survive the bad times, wait for the bad times to invest in great businesses
8. Unless it affects the business of your company or it is filed with the exchanges, it's just noise. Analyst opinions and general market trends do not affect the business of your company & are not filed with the exchanges
9. He who turns over the most rocks, wins
10. If you don't have a margin of safety, you don't have a good opportunity

Happy Investing!!

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