Classified under large cap funds, ICICI Prudential Bluechip Fund is now mandated to invest predominantly in stocks of top 100 companies by full market capitalization. The fund will maintain a minimum exposure of 80% to Large Cap stocks.

ICICI Pru Bluechip Fund follows process based investment strategy to identify quality large cap stocks forming a part of top 100 companies by market capitalization. While the fund is expected to majorly have a growth oriented approach, it has shown some flair towards value as well. Probably, it is because both the fund managers managing the scheme have different skill set and investment style, which results in blend style of investment. The fund is process driven and depends predominantly on bottom up approach to pick quality stocks for its portfolio. While picking stocks the fund managers look for scalability of the company they are considering to buy and give high weightage to management track record and scope of improving profitability. The fund typically follows buy and hold strategy, looking for long term holding period and keep churning under check.