The launch of the NFO of ICICI Prudential Value Fund - Series 1 (A 3 years close ended equity fund) which will run from 18th to 28th October 2013. It is more than 4 years since our last successful retail domestic equity NFO of "ICICI Prudential Target Returns Fund" .

The fund was launched on a similar backdrop of pre-election period when there was uncertainty and volatility in the equity markets. The equity markets were in a bear phase and investors who invested then had a good positive experience. Similarly, the RIGHT Fund which was a close ended ELSS also gave a positive experience to investors who invested in it.

With a similar economic back-drop we launch this fund in which we essentially harness our decade long expertise of managing funds by following the Value style of investing.

Happy Investing!!

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