"Buy the dips" is a phrase referring to the practice of purchasing stocks or mutual fund units following a decline in prices. After a significant dip in the price of securities, investors should increase positions on what is seen as an eventual upswing.

The Sensex has time and again shown that the returns following bearish phases are staggering. The below table substantiates this claim:

Birla Sun Life Equity Fund follows a multi cap style of investing without any sectoral or market cap bias and looks to invest in growth stocks at reasonable valuations. The multi cap style of investing allows the fund manager to be in the most well priced stocks / sectors at the right time as also play on any emerging trends in the market from time to time.

The fund is declaring its annual dividend for FY 2016-17, an amount of Rs 7.7/unit (approx. dividend yield of 8% under Regular plan), record date being 30 November 2016. Following are few key features of this fund:

·          The fund has a solid performance track record spanning more than 18 years and has been a wealth creator for investors delivering CAGR 24.44% p.a since inception (Aug 27 1998)

·         Since inception, the fund has declared 24 dividends amounting to Rs 90.8 as dividend payouts, basically paying out over 9 times of initial investment through dividends alone!!

Reliance Corporate Bond Fund

 Core debt allocation product with ideal investment horizon of around 3

 Investment focus towards corporate bonds with an optimal balance between liquidity & credit risk of various maturities and across the rating curve.

 Focus on accrual income through investment in medium to long term

 Aims to capture credit spreads actively as per the opportunities

 Aims to run moderate duration of 2 – 3.5 yrs on basis of interest rate scenario & shape of yield curve.

 Aims to generate sustainable total returns

 High accrual : Aims to maintain a relatively higher running yield over 3 years investment holding period.

 One of the largest Credit Research Team of 6 credit analysts with cumulative experience of more than 35 years

parallel reporting to CIO – Fixed Income & Investment Committee

 Aims to offer attractive pre tax and post tax returns than traditional  investments like Fixed Deposits with no restriction on liquidity & investment limit.